High Lifter Products, based in Shreveport, Louisiana, created the ATV Mud Nationals to provide an event in which ATVs and UTVs could demonstrate their prowess over the 4x4’s competition – mud. The event, in its 10th year has grown from a weekend get-together to a full-fledged five-day event with races including the EPI Endurance Challenge, the Polaris Mudda Cross, the Can-Am/BRP Mud Bog, the Dynojet Bad 2 Da’Bone, Mud Jam Stereo Competition, and the S3 Powersports Poker Rund.